Aliona Danylchenko

Digital strategist, producer and marketing manager
8 years of experience in digital marketing.
Project management in digital agencies (main clients:Martini, Danone, Nutricia),
brand development in FMCG company ( IQOS, Philip Morris Ukraine) and promoting personal development projects in Mindvalley
Event marketing
Mindvalley online and offline events
  • Build multichannel digital event campaigns together with digital marketing team
  • Lead digital marketing activities across all channels: social, email, blog, website, bots. Supervising the adaptation of all materials for the Russian and English-speaking audience
  • Work with sales, event team, HQ creative team and digital team to achieve the best performance
Examples:
  • Mindvalley Live in Istanbul, Turkey 2019. Offline event. 250 participants from 40+ countries
  • Mindvalley Live in Armenia, 2020. The event was held online due to the coronavirus. 6000 participants
Similar current event: https://www.mindvalley.com/ru/summit
Mindvalley Live 2019 in Istanbul, Turkey - Official Announcement
Mindvalley Live 2019 in Istanbul, Turkey - How was it
Lead generation
ЧЕЛЛЕНДЖ! Сможете запомнить 10 слов в прямом и обратном порядке? | Джим Квик
    Mindvalley product launches
    • Lead the project team in executing the product launch: control campaign implementation, measure performance and optimize CPL indicator
    • Control the development of all marketing materials for campaigns: social media ads, web pages, emails, social media content, video etc
    • Drive lead generation for free webinar, create and optimize sales funnel via email and chatbots. Use all performance channels
    Examples:
    Recruitment campaign for IQOS coaches
    • Work with HR, IQOS coach team, designers, video production and digital agency to implement and achieve campaign results
    Example:

    IQOS test drive campaign
    Brand awareness
    Build multichannel digital campaigns for IQOS together with team and agencies to drive brand awarennes and increase market share
      Nutrilon – разумный выбор для будущего ребенка. Nutricia Ukraine и AGAMA Digital Group
      Nutrilon campaign
      Best Marketing Practices, Effie Awards Ukraine 2016